Search Engine Optimization

Search Engine Optimization (SEO) is the process of optimizing a website to improve its visibility in search engine results pages (SERPs). The goal is to make your site more appealing to search engines like Google, so they rank it higher when people search for relevant terms or keywords. SEO involves several strategies, including:

• Keyword Research: Identifying and targeting the words and phrases people search for.
• On-Page Optimization: Improving elements on your website, like meta titles, descriptions, headers, and content.
• Technical SEO: Ensuring your site is fast, mobile-friendly, and free from errors that might prevent search engines from indexing it.
• Backlinks: Earning links from other reputable websites, which signal trustworthiness and authority to search engines.
• Content: Publishing valuable, relevant content that engages users and keeps them on your site longer.